Before we dive deeper into the how, let’s first clarify the what and why of local SEO.
What is Local SEO?
Local SEO is a specialised branch of search engine optimization (SEO) that focuses on increasing your visibility in geographically related searches. When someone searches for “plumber near me” or “electrician in Auckland,” local SEO helps your business appear in the search results, often within the “local pack” (the map and top three business listings).
Local SEO vs. Organic SEO: What’s the Difference?
While both local and organic SEO aim to improve your search engine rankings, they have different focuses:
Organic SEO: This is the broader practice of optimizing your website to rank higher in general search results. It focuses on keywords related to your services, regardless of location. For example, if you write a blog post about “how to choose the right kitchen countertop,” you’re targeting a broad audience interested in that topic, no matter where they live.
Local SEO: This is all about appearing in searches with local intent. It involves optimizing your online presence to show up when people search for services “near me” or in a specific city or region. For example, optimising your Google My Business profile with your address and service area will help you appear in local searches for “bathroom renovators in Christchurch.”
Why is Local SEO So Important for Contractors?
For contractors, local SEO is absolutely essential because:
- Most of your customers are local: People typically hire contractors who are located nearby, making it crucial to show up in local search results
- People search for contractors online: Homeowners increasingly rely on search engines to find local services, making your online presence vital.
- Local SEO helps you stand out from the competition: In a crowded market, local SEO gives you a competitive edge by increasing your visibility.
- It drives qualified leads: Local SEO ensures that you’re reaching people who are actively looking for your services in your area, leading to more potential customers.
- Builds trust and credibility: A strong local SEO presence, with positive reviews and consistent information across platforms, builds trust with potential customers.
- Enhances online reputation: Local SEO helps you manage your online reputation by making it easier for customers to find and leave positive reviews, which in turn boosts your rankings.
- Increases website traffic: Higher rankings in local search results drive more traffic to your website, where potential customers can learn more about your services.
- Cost-effective marketing: Compared to traditional advertising, local SEO can be a very cost-effective way to reach potential customers.
- Measurable results: You can track your progress and see the direct impact of your local SEO efforts on your business.
How To Do Local SEO For Contractors
It can seem really confusing and overwhelming at first but here is a simple step-by-step guide to help you out
1. Google Maps Listings
If you haven’t already, set up your Google Business Profile (formerly Google My Business). It’s a free and easy way to boost your visibility in local Google searches. This profile often appears as one of the first results when someone searches for your business, so make it count! Include essential information like your business name, contact details, hours of operation, and a link to your website.
Make it easy for customers to connect with you by adding an online booking form and links to your social media pages. Don’t forget to showcase your best work with high-quality images.
2. Maximize Online Directories
Increase your online presence by creating profiles on relevant online directories.
These platforms help connect you with potential customers searching for contractors in your area. Ensure your business information is consistent across all directories, including your name, address, phone number, and website link. Provide a detailed description of your services and upload compelling photos to attract attention.
3. Keyword Research
Several tools can help you discover valuable keywords and gather data about their search volume and competition:
- Google Keyword Planner: A free tool from Google that provides keyword ideas and search volume data.
- SEMrush: A comprehensive SEO tool with a powerful keyword research module.
- Ahrefs: Another popular SEO tool with extensive keyword data and analysis features.
- Moz Keyword Explorer: A user-friendly tool that provides keyword suggestions, difficulty scores, and SERP analysis.
4. Craft an SEO-Optimized Website
Your website acts as your online headquarters, so make it informative and engaging. Incorporate your target keywords strategically throughout your website content, including page titles, headings, image descriptions, and body text. Create valuable content like blog posts and project showcases to attract and inform potential customers. Ensure your website is mobile-friendly and easy to navigate.
5. Harness the Power of Social Media
Connect with potential customers on a personal level by actively using social media platforms like Facebook and Instagram.
Create engaging content that showcases your projects, your team, and your expertise. Hashtags are great but not necessary. The most effective way to reach and grow an audience on social media:
- Create Reels
- Carousel Posts
- Long Form Videos
- Stories
The more content you create for your business with entertainment or educational content. The more you grow online.
6. Cultivate a Stellar Online Reputation
Positive online reviews can significantly influence potential customers. Monitor your reviews on different platforms and respond to all feedback, both positive and negative. Address any concerns raised in negative reviews promptly and professionally. Encourage satisfied customers to leave reviews by making the process as easy as possible.
7. Amplify Your Reach with Online Advertising
Consider using online advertising platforms like Google Ads and Facebook Ads to reach a wider audience and attract more customers. These platforms allow you to target your ads based on location, demographics, and interests, ensuring you reach the right people.
Here is a full breakdown on Google Ads Vs Facebook Ads and which is better. Click here
8. Build Relationships with Local Businesses
Networking with other local businesses can lead to valuable partnerships and referrals. Connect with businesses that serve a similar customer base, such as interior designers and architects. Explore opportunities to collaborate on projects and refer customers to each other.
9. Track and Analyze Your Results
Monitor your online performance using tools like Google Analytics. Track your website traffic, keyword rankings, and other important metrics to understand what’s working and needs improvement. Please look over your results regularly and adjust your strategy accordingly.
If you need any help with your SEO or getting more jobs as a contractor. Book a call with me today