Privacy Policy

Last updated: 25/12/24

1. Introduction

At Digital Brian (“we,” “us,” or “our”), we are committed to protecting the privacy of our website visitors and clients. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website www.digitalbrian.co (the “Site”) and utilise our services.   

2. Information We Collect

We collect several types of information:

• Personal Data: This includes information that can identify you, such as:
  
  • Contact information: Name, email address, phone number, mailing address.
  • Business information: Company name, job title.
  • Payment information: We collect payment information to process payments for our services. We use secure third-party payment processors and do not store your full payment card details on our servers.
• Usage Data: This is collected automatically when you use our Site:
  
  • Technical data: IP address, browser type and version, device information (e.g., operating system, device identifiers), referring URLs, pages visited on our website, time and date of visit, time spent on pages, links clicked, interactions with our content (e.g., downloads).
• Cookies and Tracking Technologies: We utilize cookies and similar tracking technologies to enhance your browsing experience and for marketing purposes. This includes:
  
  • Essential cookies: Necessary for the website to function correctly.
  • Performance cookies: Help us analyze website traffic and understand user behavior to improve our Site. (e.g., Google Analytics)
  • Functionality cookies: Allow the website to remember your preferences (e.g., language).
  • Targeting/advertising cookies: Used to deliver personalized ads based on your interests. (e.g., Facebook Pixel) You can manage your cookie preferences through your browser settings.

3. How We Collect Your Data

• Direct Interactions: You provide data when you:
  
  • Fill out forms on our website (e.g., contact forms).
  • Communicate with us via email, phone, or social media.
• Automated Technologies: We automatically collect data when you browse our website using cookies, web beacons, and similar technologies.
• Third-Party Sources:
  
  • Advertising Platforms: We may collect data through platforms like Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, and LinkedIn Ads to track campaign performance and deliver targeted advertisements.
  • Social Media: We may collect data from your public profiles on social media platforms if you interact with our accounts or mention us in your posts.

4. How We Use Your Data

• Service Delivery and Improvement:
  
  • To provide, operate, and improve our digital marketing services (e.g., web design, SEO, paid advertising, content marketing).
  • To fulfill your requests and respond to your inquiries.
  • To personalize your experience on our website and tailor our services to your needs.
• Communication:
  
  • To communicate with you about your projects, send updates, and provide customer support.
  • To send you newsletters, marketing materials, and promotional emails (with your consent).
• **Marketing and Analytics:
  
  • To analyze website traffic and user behavior to improve our website’s content and functionality.
  • To measure the effectiveness of our marketing campaigns.
  • To deliver targeted advertising on various platforms.
• Legal Compliance and Protection:
  
  • To comply with applicable laws and regulations in New Zealand, Australia, and other relevant jurisdictions.
  • To enforce our Terms of Service and other agreements.
  • To protect our rights, property, and safety, as well as the rights, property, and safety of our users and others.

5. Legal Basis for Processing Personal Data

Our legal basis for processing your personal data depends on the specific type of data and the context in which we collect it:

• Consent: We may process your data based on your consent, such as when you sign up for our newsletter or submit a contact form.
• Contract: We may process your data to fulfill a contract with you, such as when you engage us for digital marketing services.
• Legitimate Interests: We may process your data for our legitimate interests, such as improving our services, marketing our business, and preventing fraud, provided that these interests do not override your fundamental rights and freedoms.
• Legal Obligation: We may process your data to comply with legal obligations.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. This includes:  

• Data encryption: Using SSL/TLS encryption to protect data during transmission.
• Access controls: Limiting access to your personal information to authorized personnel only.
• Secure storage: Storing your data on secure servers with appropriate safeguards.

While we strive to protect your information, no method of transmission over the internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.

7. Sharing Your Data

We may share your personal information with the following third parties:

• Service Providers: We share data with trusted third-party service providers who assist us in providing our services, such as:
  
  • Website hosting providers
  • Email marketing platforms
  • Analytics providers
  • Payment processors
  • Cloud storage providers We have contracts with these providers requiring them to protect your information.
• Legal Authorities: We may disclose your information to legal authorities if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing, or protect the personal safety of users or the public.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. We will delete your personal data upon your request, unless we have a legal obligation to retain it.

9. Your Data Protection Rights

You have the following data protection rights:

• Right to Access: You have the right to request access to your personal information and obtain a copy of it. 
• Right to Rectification: You have the right to request correction of any inaccurate or incomplete personal information.
• Right to Erasure (“Right to be Forgotten”): You have the right to request deletion of your personal information.
• Right to Object: You have the right to object to processing of your personal information, particularly when processing is based on legitimate interests or for direct marketing purposes.

To exercise your data protection rights, please contact us using the contact information provided below. We will respond to your request within a reasonable timeframe. 

10. International Data Transfers

Your data may be transferred to and stored on servers located in countries outside of your jurisdiction, including countries with different data protection laws. We will take appropriate steps to ensure that your data is adequately protected in these locations and that any transfers comply with applicable data protection regulations. 

11. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and we will indicate the “Effective Date” at the top. We encourage you to review this Privacy Policy periodically. If we make significant changes, we may also notify you by other means, such as email.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:

Digital Brian

Email: brian@digitalbrian.co